The BLACK paPR Report

Icon

PR from an African American Perspective

Sold on Social Media: Lessons from Gustav

I followed reports on Hurricane Gustav and called my clients, Raney and Carla Antoine. Thankfully, they were preparing to evacuate and gave me a first-hand account of the chaos and madness in New Orleans and surrounding parishes. Carla shared as she picked her children up from school that she and Raney, a minister, took the time to visit members of their congregation who are elderly and sick and helped them prepare physically, emotionally and spiritually for the evacuation. On top of this, she told me that they had a host of relatives in the area to check on before leaving for her brother’s home in Atlanta.

During her drive back to her subdivision, Carla described the panic in the streets; gas stations running out of fuel and even noted when she saw a fuel truck unloading fuel at a gas station; she spoke to a neighbor about their evacuation plans and how they would pick up loose objects off of the ground before leaving so no one would be hurt by them in the storm. Carla told me that FEMA’s contraflow would begin on Sunday at noon, but that was when Gustav was at Category 2. I took note of everything she told me and then I …

Micro-blogged that information on Twitter.com so that people with New Orleans and Gustav-related concerns could receive it and know how to proceed. The responses I received were phenomenal and gratitude-filled.

Soon on Twitter folks stopped “tweeting” or micro-blogging about Sarah Palin and Barack Obama’s speech and began tweeting about Gustav. It was incredible.

Today, people like Craigslist founder, Craig Newmark, asked “tweeters” or micro-bloggers what should craigslist do to aid in any evacuation effort. He gave out his personal email addie.

Another tweeter, @urbanreporter (urban reporter) posted live video footage he’d taken during his assignment as a reporter for HDTV and he used another social media site Ustream.com to run it. By the way, Ustream is the official video streaming site of the Barack Obama campaign.

One of my favorite uses of social media is this: http://gustav08.ning.com/ and it was tweeted several times by me and other tweeters, including CSI actor and social activist Hill Harper as well as social media consultant, James Andrews. This ning site is astounding and was developed to keep people abreast of Gustav activity but also give families a central online location to post their concerns and check for their loved ones whereabouts. Freakin’ genius created by A. Carvin.

There are other social mediums working away to report on this effort and to even give place for activism. What I’ve witnessed so far has been short of astounding and proof that gurus, experts, fanatics and even novices like me can do great things with information technology to make a really bad situation bearable. I’m officially sold on social media as a grassroots communication movement, and sadly I have Gustav to thank for that.

 Best, Robin Caldwell

robin@thejstandard.com

Advertisements

Filed under: Crisis Management, Media Relations, Public Relations, Social Media, , , , , , , , , , , , , , , , , , , ,

4 Responses

  1. Josh Maxwell says:

    You know, I have to tell you, I really enjoy this blog and the insight from everyone who participates. I find it to be refreshing and very informative. I wish there were more blogs like it. Anyway, I felt it was about time I posted, Ive spent most of my time here just lurking and reading, but today for some reason I just felt compelled to say this.

  2. I just wish I knew just what’s right, beyond getting out of the way and using our sites like they need. Bottoms up approach might work better than top down.

  3. […] event nonetheless. Millions of people were affected by the hurricane, and millions The degree of internet based discussion and coordination of relief efforts and information flow was remarkable, as any twitter user saw who […]

  4. It was really interesting to watch the transition of focus on Twitter from Sarah Palin / Barack Obama to Gustav. It made me extremely happy to know that the community as a whole chose to focus on sharing information for the good of the public (and especially those in the Gulf Coast region) rather than choosing to focus on Sarah Palin’s daughter – in a moment of crisis, this was absolutely the right thing to do.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: