The BLACK paPR Report


PR from an African American Perspective

Shaquille O’Neal on Twitter

To hear me tell it, Twitter is not for the faint at heart or the impatient person. It’s just something you cannot over-analyze, you just have to do it. I’d had a Twitter account (@thejstandard) for months before I took the plunge and decided to tweet or post my updates. Like most things, I took a day and played with Twitter, studying how to follow (add) and be followed (be added); how to engage other tweeters and how to maneuver around the page.     shaq_twitter2

Quick tutorial: Twitter is a micro-blogging system that allows a person (tweeter) to post (tweet) short messages (tweets) up to 140 characters (not to be confused with 140 words). It’s a really great way to tweet random thoughts that can actually be used later in a larger blog, which is how my friend Ty uses Twitter. Or you can use tweets to post links to articles, photos, music and almost anything under the Internet sun. 

You can also use Twitter to communicate with other people. Some of the most irritating tweeters are people and businesses that tweet their sales, product info and other forms of advertising without engaging the people who follow their tweets. Tweeters will let you know when you’ve crossed that precious line. 

There are a few athletes using Twitter but few are actually tweeting for themselves and have interns or personal assistants micro-blogging on their behalves. But there are a few exceptions and the most recent is Shaq. If you are on Twitter or thinking of joining, you can go here to find Mr. O’Neal. His Twitter I.D. is @THE_REAL-_SHAQ and as of this writing Mr. O’Neal has 9,175 people following him though he only follows 159 people. Not a great ratio for engagement but easier for him to navigate. That 159 is an elite group who will be able to communicate back and forth with @THE_REAL_SHAQ on Twitter. If Shaq doesn’t follow you back, he will not be able to see your tweets to him unless your tweets are unlocked and on the public timeline. (That’s how Twitter works, folks.)

Here’s a great story on by Adam Ostrow about a Twitter user, @lord_b who didn’t believe that Shaq was actually on Twitter. He obviously caught @THE_REAL_SHAQ at the right time because his doubtful tweet turned into a telephone call from Mr. O’Neal.

I think a certain doubting Thomas is going to a basketball game now. 

Best, Robin

Filed under: African Americans, Public Relations, Social Media, Sports PR, , , , ,

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