The BLACK paPR Report

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PR from an African American Perspective

Colleague to Colleague

Bad stuff.

jonathan_hay_journalistYesterday, I found this article on AOL’s Black Voices (here) about a publicist, Jonathan Hay, who “punk’d” the press and made up the story about singer Rihanna’s alledged relationship with mega mogul Jay-Z. I don’t need to go into the lack of ethics or decorum involved in that act, because most PR practitioners and publicists know better. But, such is the world of entertainment publicity and PR. It’s very different and the rules are different. I’ve met some incredibly moral and highly ethical entertainment publicists who understand that if they do something off-kilter or flat out wrong it comes back to bite you in the butt.  And I’ve met ones like the publicist in question. I found this cute short film on YouTube.com that parodies the entertainment (film) publicity process. Talk about a strategy session.

Do you think stuff like this really happens? No…

Good stuff.

67341158binOne of my favorite colleagues, okay my favorite,  is Jonnice Slaughter of Chatterbox Publicity. She is a contributing writer/blogger for Flackme.com, a subsidiary of TalentZoo.com. Flackme.com is for, you guessed it, PR practitioners and publicists (flacks). Jonnice posted a series of blogs about mobilizing your office and PR services.  Do you know how many wonderful (and free) online services there are to help keep you organized? Well, I’ve provided links below to Jonnice’s three-part blog series on mobilization. You don’t have to be a flack to enjoy them or the services she writes about.

 

Mobilizing Your Office and PR Services, Part 1

Mobilizing Your Office and PR Services, Part 2

Mobilizing Your Office and PR Services, Part 3

And no, Jonnice, I didn’t get pre-approval on that photo of you! 

Serious stuff.

One of the things I preach constantly about is guarding one’s online identity and persona. I cannot preach it enough in regard to publicists and PR professionals who use Twitter.com, Facebook and other social media to post updates. If your updates are not locked, they become a part of a public timeline easily documented on Google. PR professionals and publicists are in the business of making others look good, not in the business of making ourselves look crazy. I have developed a few rules for my updates:

  • Be engaging but not confrontational or contentious. I never pose a question or make a comment that draws ire or anger. If someone responds to an update with anger, I don’t respond back.
  • If someone irritates me online, I don’t respond. I either avoid them at all costs or delete them from my friend/follower base.
  • I rarely if ever use profanity online. The one time I used profanity I was truly livid about something and then I instantly went back and deleted the comment. The reason I deleted it is simple: Everything I think and feel is not subject to or open to public display. 
  • I rarely if ever direct message or send private messages to people I don’t know unless it is totally business-oriented. And by the same token I use IM or chat applets in the same manner. 
  • I don’t participate in non-clinical sexual conversations online. 
  • I never lie.

Here is a really cute and cool Web article about “netiquette” or Internet etiquette. The irony of me disclosing my rules of engagement is that I’ve encountered almost all of my worst-case scenarios this morning and it’s barely after noon. (sigh)

Necessary stuff.

This week, Rene Syler created a wonderful social networking community, I’ve Been Laid Off, and it’s taking off like wildfire. If you know of anyone in need of that type of network, send them to I’ve Been Laid Off. And if you know of experts on rebounding from job loss, please send them to the site as well. This is obviously a tough time of year to be laid off or fired. In fact, Rene plans to have an online chat and video conferencing session with a psychiatrist on the issue of unemployment and grief. 

Best, Robin

robin@thejstandard.com

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Filed under: Colleague to Colleague, Help for the Practitioner, PR Standards & Practices, , , , , , , , ,

2 Responses

  1. Lys says:

    Great post. I have to agree with your thoughts re: holding your standards in PR. When a potential entertainment client approaches me with such an idea, I won’t take it. Plain and simple. They can find another rep that will go that route.

  2. Paul Moffett says:

    Jonathan Hay is, indeed, an exception, since his bag of tricks includes threats aimed at those who do not go along with what he wants. I was at the receiving end of a series of bizarre threats because I refused to remove a photograph of him from a four-year-old story about Travis Meeks of Days of the New. (It no longer fit his ‘business image,’ he said.) The photo was one he had wanted in the story and which was taken my a photographer in my hire, so, of course, he had no right to ask me to remove it. He not only threatened me, he threatened my photographer and actually sent around emails accusing both of us of unprofessional business practices.

    He has no sense of irony, either.

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