The BLACK paPR Report

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PR from an African American Perspective

Playdates

Last week, I blogged about status updates, posts and tweets showing up in a public timeline in the form of Google and other searches.  Some of those updates can come back to haunt you if they are not carefully censored. 

That’s a bad look.

However, I am a huge proponent of ‘playdates’ with clients or even by myself. Playdates is the intentional use of updates, posts and tweets to initiate a discussion, engage online followers/friends or even to track traffic to a site. Playdates when used intentionally is a great publicity, PR and marketing tool.  Playdates are anything but random though the results can be.

During the presidential campaign process had a lot of fun, sometimes too much, tweeting on Twitter. On some days I posted random updates but during pivotal campaign moments I was intentional for a variety of reasons. The chief reason was to articulate, without directly boasting,  my ability as a practitioner and publicist to predict outcomes. Perhaps, my most impressive playdate were the days leading to Mr. Obama’s selection for vice-president. As my choices narrowed I predicted it would be Joe Biden and many of the people who follow my tweets objected. That wasn’t a big deal. The big deal was when I projected to the minute when the Obama campaign would reveal via text message the selection. I tweeted it would be at 3 a.m. and while many of my followers disagreed,  the playdate presented me with an opportunity to explain in 140 characters why I thought it would be at that time. (Wisdom dictates you send out breaking news at the start of a print and broadcast shift change. It’s a courtesy extended, plus if you want the news to break big, you break it at dawn.) And because my updates were unlocked and unprotected (a part of the public timeline), I acquired a lot of new followers on Twitter. 

I also established myself as an expert in a way that was comfortable for me who doesn’t like to brag or boast. I just like to work and win. Go figure.

Practitioners and publicists can use playdates to post information on projects or just the normal tasks related to our work. And we can also have fun with clients.

I love scheduling in playdates with clients and even potential clients to demonstrate the viral nature of online exchanges. With all due respect to my clients and potential clients, I never worry if these playdates will cost me in income, because that’s the nature of social networking/media – sharing. Plus, it’s not all I know. 

Facebook.com is perhaps the best tool for playdates and intentional exchanges because updates and conversations can be seen on friends’ home pages. I’ve acquired new friends using this practice and even business inquiries. Clients and potential clients have received the same as well as a method of tracking people from Facebook.com to their sites. 

Have fun by posting links, videos, articles and anything you can think of to draw attention to the playdate. 

Best, Robin

robin@thejstandard.com

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Filed under: Client Relations, Help for the Practitioner, Social Media, , , , , ,

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