Do you think there will be a public relations text book about Barack Obama’s campaign for the presidency? Oh yeah, it’s probably being written or edited as I type. I tried searching Amazon.com and that was a funny ordeal as I noted that many authors have tagged the poor man to increase hits to their pages. Guess I can’t blame them. I do know this: David Plouffe has earned a place in history for his strategies and the brilliance in which he structured a campaign utilizing social media and the press, to not only attract people to the change message/messenger but for also engaging people in a way unprecedented. David Plouffe created the standard, and we all know how I feel about ‘the standard.’ Read Brian Solis’s PR 2.0 blog post about Obama and change. And visit: Change.gov.
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Photographer Deirdre Wilson-Redmond and I were chatting back and forth on Facebook.com about this footage of Barack Obama during his first visit to the White House as president-elect. We decided that he has swagger. How do you read this footage? Do you feel the same?
I see a man who is confident and more concerned about how he feels about himself. He appears less concerned about cameras and media attention. And that’s a great thing.
Maybe it’s time we encourage our celebrity client’s to be less posed and more relaxed. Maybe it’s time we tell them to stop being happy to be invited and to act like they belong at the party. (That’s a blog post in and of itself.)
While I’m on the subject of Barack Obama… What do you think of these images?
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I love the new EbonyJet.com. It’s amazing to watch EbonyJet.com transform before our very eyes. Does anyone remember when Ebony was about 13 by 10 inches in size? Does anyone recall when they converted to their new size? A lot of their loyal readers protested. They thought they were receiving less.
Essence.com is new too. They’ve joined the ranks of Web sites with networking communities. The genius of their community is that it can be integrated with other social “ning” sites, giving users the ability to invite their friends to join and that optimizes and publicizes Essence.com’s position on the Internet. 
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Okay, need a Twitter tutorial? Hit me up and I’ll explain how it works. Twitter is a must-do for PR/publicity professionals. It comes with a variety of Twitter “clients” or tools to navigate the micro-blogging site and integrate it with other Internet sites. Plus, it’s fun. In the coming posts, I’ll blog more about Twitter as well as the importance of guarding your online persona.
Best, Robin
Filed under: Colleague to Colleague, Uncategorized, Barack Obama, Black paPR Report, Brian Solis, David Plouffe, Deirdre Wilson-Redmond, Ebony, Essence, Jet, PR and campaign, Robin Caldwell, Twitter
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