The BLACK paPR Report

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PR from an African American Perspective

Contagious 2

royaleLast week I introduced everyone to the amazing vlogs I’d discovered on Facebook.com. There are more and this vlog by Royale Watkins somewhat explains the power of these videos on Facebook.com — they engage and connect:

If I had the embedded code I’d share one of the most poignant vlogs recorded by Royale addressing the suicide of Abraham Briggs, the 19 year old Floridian who took a lethal dose of pills on-camera and then laid down on his father’s bed to die as people observed via a camera he’d set up. That camera ran for over 12 hours and someone finally had the courage and sense to contact the company hosting the streaming video to report what happened to Abraham to authorities. 

Comedian Stevie Mack created the FBTV Network to serve as a hub for the vlogging talent pool on the social network. Members of the group are privileged to information regarding intellectual property issues and video hosting.          

Last night I discovered another gem, a real GEM (Good Enough Mother), René Syler, the author of Good-Enough Mother: The Perfectly Imperfect Book of Parenting (Simon Spotlight Entertainment). René spent four years as an anchor on CBS’ The Early Show, and is a spokeswoman for the Susan G. Komen Foundation. Read about René HERE. René’s vlogs are incredibly smart and witty, they also incredible marketing tools that engage readers of her book and engage a legion of new fans. (PR Tip: Wanna sell a book? Sell the author first.)

Watch here:

Connect and engage. Vlogging as a marketing device or networking device will not work without making an effort to connect with people and then engaging them on a personal level. The beauty of these wonderful vlogs is that people, famous and infamous, are building the field and people are showing up. This is real reality TV. 

Best, Robin

robin@thejstandard.com

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