The BLACK paPR Report


PR from an African American Perspective

Colleague to Colleague

2008 Campaign Staff DiversityDo you think there will be a public relations text book about Barack Obama’s campaign for the presidency? Oh yeah, it’s probably being written or edited as I type. I tried searching and that was a funny ordeal as I noted that many authors have tagged the poor man to increase hits to their pages. Guess I can’t blame them.  I do know this: David Plouffe has earned a place in history for his strategies and the brilliance in which he structured a campaign utilizing social media and the press, to not only attract people to the change message/messenger but for also engaging people in a way unprecedented. David Plouffe created the standard, and we all know how I feel about ‘the standard.’ Read Brian Solis’s PR 2.0 blog post about Obama and change. And visit:

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Photographer Deirdre Wilson-Redmond and I were chatting back and forth on about this footage of Barack Obama during his first visit to the White House as president-elect. We decided that he has swagger. How do you read this footage? Do you feel the same?

I see a man who is confident and more concerned about how he feels about himself. He appears less concerned about cameras and media attention. And that’s a great thing.

Maybe it’s time we encourage our celebrity client’s to be less posed and more relaxed. Maybe it’s time we tell them to stop being happy to be invited and to act like they belong at the party. (That’s a blog post in and of itself.)

While I’m on the subject of Barack Obama… What do you think of these images?


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ebonyjet1I love the new It’s amazing to watch transform before our very eyes. Does anyone remember when Ebony was about 13 by 10 inches in size? Does anyone recall when they converted to their new size? A lot of their loyal readers protested. They thought they were receiving less. is new too. They’ve joined the ranks of Web sites with networking communities. The genius of their community is that it can be integrated with other social “ning” sites, giving users the ability to invite their friends to join and that optimizes and publicizes’s position on the Internet.   essence1


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Okay, need a Twitter tutorial? Hit me up and I’ll explain how it works. Twitter is a must-do for PR/publicity professionals. It comes with a variety of Twitter “clients” or tools to navigate the micro-blogging site and integrate it with other Internet sites. Plus, it’s fun. In the coming posts, I’ll blog more about Twitter as well as the importance of guarding your online persona.

Best, Robin


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Image is Everything

I’m an image geek who can trace my addiction to mass-mediated images of African Americans back to my childhood. Television wasn’t just TV, the fun thing, it was a learning tool. I can recall questioning why Buckwheat didn’t comb his hair and why Stymie never went off on Alfafa or Spanky. I had issues like that.

With fondness I remember taking my Sunday evening bath early, just so I could sit on the floor in my PJs, with a snack and drink, to watch The Ed Sullivan Show when a black act was featured. And I can remember stopping play with friends to run into the house on Saturdays to watch The Dick Clark Show whenever one of my favorite R&B groups or singers was featured.

Those images meant a lot to me.

A few years ago, I went to a rural flea market and indulged my love for vintage Ebony magazines. I purchased about $20 worth of those magazines and continued looking on every table for things of interest. One table contained some items that made my blood curdle and my heart stop. On that table were old slave shackles and I was too scared to touch them. My eyes merely rested on them as I thought of the slave or slaves who wore those bracelets. Unfortunately, those weren’t the only things on that table to upset my equilibrium. The vendor had a number of souvenirs from the 1936 Olympics, which were held in Nazi Germany. Those were the Olympic games, where Hitler refused to shake gold medalist Jesse Owens’s hand.

I moved away from that table fast.

We can always put the past into a context somewhere back there. But once we have a tangible reminder of it, something shifts inside, and we realize the significance of those moments and how they shape the world we live in today. To paraphrase philosopher Franz Fanon, we never notice the absence of something until we see that one thing that challenges our senses and intellect. (Bless Fanon, I could never do him any real justice.)

My grandparents never questioned the absence of black faces on television until the first one appeared. And once they noticed, they made it a point to make me cognizant of them, thus my humble beginnings as a purveyor of the mass-mediated image of African Americans.

For years I studied these images from the earliest known stereotypes to the most recent in popular culture. (Yes, they still exist.) For years I taught and lectured about these images. But my greatest challenge would come in taking all of that book knowledge and applying it to my profession as a PR consultant and publicist.

Last night, I watched some of the most beautiful images of African Americans I’ve ever seen. These were real images, nothing contrived like a sit-com or movie. A wife, mother, sister, daughter and friend spoke to a crowd of millions, and she spoke eloquently and she appeared elegantly. Obviously, from the context of American history, we’ve never seen anything like it. So, from my perspective as a purveyor/consumer and negotiator of image, I was impressed and honestly wished we could see more of that — more of what I love about my people.

As a practitioner, I’m challenged everyday in how to present the images I love to a big world without appearing exploitive or careless. And I am challenged to care when others do not.

Do you care about the image of your African American clients? If so, how? If not, dang, and read these books:

(We will revisit this subject later.)
Best, Robin

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